Connect your social channels
Connect Facebook, Instagram, LinkedIn, YouTube and TikTok accounts, reconnect them, and see what each one can do.
Updated November 10, 2026
Who can use this: Roles that can manage integrations. Your plan sets how many accounts you can connect.
Connect an account once and you can publish to it. Facebook, Instagram, LinkedIn and YouTube also show statistics. On channels the inbox supports, you can also reply to its comments.
Connect an account
Open Settings, then Social Media Connections.
Click Link Social Media Account.
Choose a platform and sign in.
Allow the permissions it asks for.
You return to the list when you finish. If you allowed only some permissions, a message says which features are limited. Reconnect and allow the rest to enable them.
What you can connect
Facebook Pages: Connect Facebook Pages adds your Pages and each Page's linked Instagram account in one sign-in.
Instagram: use Connect Instagram (no Facebook needed) for a business or creator account with no Facebook Page.
LinkedIn: company pages.
YouTube: channels.
TikTok: personal and business accounts.
What each channel allows
Facebook: posts, reels and stories. Comments can be replied to, hidden, deleted and liked. Direct messages through Messenger.
Instagram: posts and carousels, reels and stories. Comments can be replied to, hidden and deleted. Direct messages.
LinkedIn: posts with images, a video or a document. Comments can be replied to, deleted and liked. No direct messages.
YouTube: videos and Shorts. Comments can be replied to, hidden and deleted. No direct messages.
TikTok: videos and photo posts. Statistics are not available yet. Comments and direct messages do not appear in the inbox.
Reconnect an account
If a platform stops accepting the login, the account shows Needs reconnect. Posting, the inbox and statistics are paused for it until you click Reconnect and sign in again.
Move or remove an account
To use an account in another organization, choose it under Move to....
To remove an account, click Unlink.
Troubleshooting
"Sign-in worked, but nothing was connected": no Facebook Page was found on that account. If your Instagram account has no Page, use Connect Instagram (no Facebook needed).
"This connection isn't configured yet": the platform connection is not set up for this workspace. Contact your administrator.
"Connected, but this account could not be added": your plan's account limit is full. Remove an account or upgrade, then try again.
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