Lead sources and cost per lead
See which channels bring your leads and what each lead costs per platform and campaign.
Updated November 10, 2026
Who can use this: Roles that can view Lead Center reports.
Open Analytics in the main navigation. The Lead Center group holds reports on where your leads come from and what they cost.
Source performance
Open Source Performance. Filter by channel: All, Social, Email or Forms. Then choose how a lead is credited:
Last touch: the last thing the lead did before converting.
First touch: the first thing that brought the lead in.
Cost per lead
Open CPL. It shows Spend, Leads and CPL per platform and campaign, using last-touch leads. Upload your ad spend first under Lead Center Settings, then Import, if it does not reach PraismaHub another way.
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