Keywords and optimization reviews

Who can use this: Roles with campaign access.

Keywords guide what a campaign writes. An optimization review shows how the campaign did and records what you decide to change.

Propose keywords

1. Open the campaign, then Settings, then Keywords.

2. Click Propose keywords. Up to 40 are proposed.

3. Accept the ones you want. Nothing is added until you accept it. You can also add your own.

Proposals come from real search autocomplete, so the AI cannot invent a phrase. When a week is planned, one keyword is assigned to each item.

Review results

1. Open the campaign, then Management, then Optimization.

2. Pick the From and To dates. The default is the last 30 days.

3. Click Generate review.

The review shows Measured findings and Recommended changes. A KPI under 80% of its target is flagged.

Approve a review

Write your decision and approve the review. Approving needs a written decision and locks it. The approved decision is available to the planner when you plan the next weeks.

Related

• Run an AI campaign

• Run ads