Content and media blocks
What the text, link, image, video, embed, code, table and animation blocks are for, and their main settings.
Updated November 9, 2026
Pick the right block for your content and find its main settings. Add blocks from Insert, then Elements. Select a block and open Content to change them.
Text
Heading: a title. Set its Level so the page has a logical outline.
Text: a paragraph. HTML tag also offers quote and citation.
Rich Text: formatted long text. Use Bind content to field to show the body of a CMS entry. Turn on Copy button on code blocks for technical content.
Animated Heading: Static text with Dynamic words that rotate.
Blockquote, List and Text Link cover quotes, ordered and unordered lists, and links inside text.
Links and buttons
Button and Link share these settings:
Link to: a URL, a Page of your site, or a Collection item page.
Open in new tab, and Nofollow, Sponsored and UGC for search engines.
Scroll to section and Scroll offset, for links to a section on the same page.
Images
Image settings:
Image source: pick from your library, or use Bind image to field to show a CMS image.
Alt text: describes the image to screen readers and search engines. The publish check warns about a missing one.
Fit: Cover, Contain, Fill, None or Scale down.
Also available are Icon and Image Compare, which shows a before and after image with a slider.
Video and audio
Video: choose a file and Poster image, and set Show controls, Autoplay, Muted, Loop, Play on hover and Play on scroll into view.
Audio Player: an audio URL with a title, artist and cover image.
Embeds and custom code
Embed: show a page from another site by its URL, with a Title, Height and Allow fullscreen.
Custom HTML: your own HTML markup.
Code Block: code with syntax highlighting. Set Language, Filename, Theme, Line numbers, Copy button, Wrap long lines and Highlight lines.
Map: an address or coordinates, with a marker and zoom.
Tables and files
Table: turn on First row is header for a header row.
File Download: a file with its name, size and a download button.
Lottie animations
Lottie plays an animation file.
Play: Automatically, When scrolled into view, On hover, On click or None (interactions only).
Loop, Speed, Direction and Play range.
Accessible label, or Decorative if it adds no information.
Respect reduced motion: holds the animation for visitors who have asked their device for less motion.
Related
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