Run ads

Who can use this: Launch, Grow, Scale and Enterprise plans. Needs a role with the Ads manage permission; the reports view permission covers read-only analytics.

Create ads on Meta and Google from one place, then check spend and results. Open Ads in the main navigation.

Connect your ad accounts

1. Open Platforms.

2. Connect Meta Ads or Google Ads and sign in.

3. Click Discover Accounts and turn on the accounts you want to use.

4. Click Sync Spend to bring in campaign data.

Create an ad

1. Open Composer and choose a type:

   • Meta — Boost Post: promote a post already on Facebook.

   • Meta — Custom Ad: an ad with your own design.

   • Meta — Catalog: products from a catalog.

   • Google — Search, Google — Display or Google — Shopping.

2. Fill in the campaign, audience and budget. On Meta, you can leave targeting fields empty and Meta targets automatically. A lifetime budget needs an end date.

3. Preview the ad, then click Publish Ad (Paused).

Every ad is published as paused, so nothing runs or spends until you turn it on in Ad Manager.

To review before publishing, save the ad as a draft instead. Open Drafts to submit, approve, reject or archive drafts. A draft that failed to publish shows the error and can be retried.

Manage your ads

Open Ad Manager to see ads across Meta and Google with their spend, clicks, impressions and conversions. Select ads to enable or pause them in bulk, and use Export CSV for a copy of the list.

Track spend and results

• Analytics: spend, conversions and ROAS across platforms, with campaign attribution.

• Ad Spend: browse synced spend, import from CSV and view aggregated performance.

Run product feeds

Open Feeds and click New Feed. Choose a type (Meta Catalog, Google Shopping or Custom Feed) and a format (XML, CSV or JSON). You can generate a feed, download it, or push it to Meta Catalog or Google Merchant Center.

Set up tracking

Open Settings to add your Meta Pixel and Google Tag IDs, and to choose an attribution model. The settings page shows which tracking is active.

Related

• Leads and the pipeline

• Add products and offers

• Analytics, tracking and consent