SEO

Find out what is missing from your site's SEO and fix it, page by page or across the site.

Run the SEO check

1. Open Site Settings, then SEO.

2. Read SEO health. It shows a score and what is to fix, to improve and fine, checked against the published site.

3. Each item says where to fix it. After you change something and publish, click Check again.

The check covers your domain, homepage, robots rules, site name, share image, icon, Google verification, business details and every page's title and description.

Set a page's title and description

1. In the editor, open Pages and open the settings of a page.

2. On the SEO tab, enter the SEO title and SEO description. A preview shows how it looks in search results.

3. Set Robots if the page should not be indexed or followed.

4. Turn on Exclude from site search to keep the page out of your own site search.

A page without its own SEO title gets an automatic one in the form Page – Site name. The homepage uses Site name – Tagline.

Edit many pages at once

Open Site Settings, SEO, then SEO Pages. The table shows the title, meta description, robots setting and score of every page. You can edit in the table, or select pages and use AI to write titles and descriptions.

Control the share image

1. For one page, set the image on the Open Graph tab of its page settings. Set OG title and OG description there too.

2. For the site default, open Site Settings, Design, and add the default share image. A 1200×630 image works best.

A CMS template page uses each entry's own image first. If a page has no image and there is no site default, a card is generated automatically.

Set up site-wide SEO

Under Site Settings, SEO, you can set:

• Site name, Tagline and Title template.

• Search Engine Verification: paste the verification tag from Google Search Console or Bing Webmaster Tools.

• Business details: taken from your organization. Fill a field here only if this site should say something different.

• AI crawlers & training: Block all AI crawlers, Opt out of AI training, or control each bot.

• robots.txt override and llms.txt override. Leave them blank to use the generated files.

What happens automatically

• Your site serves sitemap.xml, robots.txt and llms.txt. If you have a blog or CMS feed, rss.xml is available too.

• Pages in several languages are linked to each other for search engines.

• When you publish, IndexNow search engines such as Bing are notified. This needs a verified domain. Google reads changes from the sitemap.

The site icon is set in Site Settings, under Design. Browser and app icons are generated from it. If you leave it empty, your brand logo is used.

Related

• Publish, versions and redirects

• Connect a domain

• Languages