How commerce works
See how products, variants, offers and sales channels fit together, and what your plan's selling switch does.
Updated November 9, 2026
Who can use this: Commerce screens follow your role. You only see the sections your role can open. Taking orders needs a plan that includes selling.
Commerce covers your catalog, sales and fulfillment in one place. This page explains how the parts fit together, so you can set up a shop or a booking service without surprises.
The building blocks
Product: what you sell. It holds the name, description, photos and brand. A product has no price of its own.
Variant: a version of a product, such as a size or color. It holds the SKU and stock.
Offer: how the product is sold. It holds the price and the terms, such as pay now, reserve a slot, or request a quote. One product can have several offers, and the buyer picks one.
Sales channel: where a product is sold. Each commerce-enabled site is a channel.
To set these up, see Add products and offers.
Sell on your site
In the Site Builder, open the site's settings and find Commerce & Sales.
Turn on Enable commerce (shop, checkout, products).
Create the pages it lists. Checkout and order confirmation pages are required. Product and collection pages are recommended.
Open a product in Commerce and add it to the site under Sales channels.
Before you take orders
Set up these three things first:
Payments: connect a provider. See Payments.
Taxes: choose how tax is calculated. See Taxes.
Shipping: add zones and rates for physical products. See Shipping and carriers.
What the plan controls
Your plan decides whether a workspace can sell. Without selling in your plan:
Your sites still show products, but they take no new orders.
Everything in Commerce stays usable.
You can still fulfill and refund existing orders.
A banner in Commerce tells you when this applies, with a link to upgrade.
Find your way around
Catalog: Products, Collections, Brands, Attributes, Families.
Sales: Orders, Quotes, Bookings, Customers, Groups, Roles, Invoices, Returns, Discounts, Reviews.
Operations: Planner, Staff & Resources, Inventory, Shipments, Refunds, Templates, Automations, Channels, Product Feeds.
Insights: Analytics.
Settings: Payment, Shipping, Taxes, Reviews, Carriers, Customer accounts.
Related
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