Lead Center: every lead in one pipeline.

A lead management system built into your website. Capture leads from forms and social conversations, move them through your sales pipeline, and see which sources bring real customers.

Capture leads from every form and conversation.

Forms and social conversations create leads in one list. When someone comes back, their details are matched to the lead you already have, so one person stays one record.

Everything about a lead in one record.

See contact details, deal value, notes, sources and the full timeline in one place. Change the owner or stage, and message the lead without leaving the record.

Automate lead follow-up from the first form.

A workflow runs each time its form gets a submission. Add a webhook to reach your other tools, and open any submission to see every run and replay it.

See what every lead cost and where it came from.

Connect Google Ads and Meta to sync ad spend, or import it from a CSV. First-touch and last-touch attribution show the first source a lead came from and the last one before they converted.

Lead reports your team can act on.

Follow the sales funnel, compare lead sources and track paid ads in one reporting area.

Possible duplicate

Keep your lead data clean.

Review possible duplicates and merge them, keeping their sources and history together. Quality checks watch for missing deal values and attribution data, and alert you when they pass a threshold.