Social Media: schedule posts and manage every channel in one place.

A social media management tool built into your workspace. Create posts once, adjust them per channel, schedule them, reply to comments and messages, and see what worked.

Publish to Instagram, Facebook, LinkedIn, YouTube and TikTok.

Connect your accounts once. Each channel gets the formats and settings it really supports.

Write one post, then adjust it for each channel.

Pick your accounts, write once, and change the text, media or settings for any channel. Use AI drafts the copy, and formats a channel does not accept are flagged before you publish.

Design social media posts and reels in Studio.

Build images, motion and reels in Studio. Add them from your library, or open the editor from the post you are writing.

Plan your social media calendar.

See what is scheduled by month or week, and drag a post to a new date. Drafts, workflow and archive sit in the same Planner.

Approvals and publishing you can rely on.

People who may publish do it directly. Everyone else sends posts to review, and each channel publishes separately, so a problem on one does not stop the others.

Inbox

One social inbox for comments and direct messages.

Each person gets one thread per account, with their comments on any post and their messages. Works with Instagram, Facebook, LinkedIn and YouTube, so your team can reply, assign and resolve in one place.

Automate social replies with inbox rules.

Handle repetitive work automatically, for the channels, accounts and message types you choose.

Social media analytics for every channel.

Compare followers, reach and engagement across channels, find your best posts, and open any channel for its own numbers.