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Publish

Compose, schedule and plan posts

Write one post for several channels, adjust it per channel, schedule it, and retry a channel that failed.

Updated November 9, 2026

Who can use this: Roles with social post access. Publishing and scheduling need the publish permission. Without it, you send posts to review.

Write a post once, adjust it for each channel, and publish it now or later. Each channel is published separately, so a problem on one does not stop the others.

Before you start

Connect at least one account. See Connect your social channels.

Write a post

  1. Open Social Posts and click Add Post, or click Create Post in the Planner.

  2. Under Select Platforms, pick the accounts to post to.

  3. Write your text under Post Content. Click Use AI to generate content to get a draft.

  4. Click Add Media, then upload a file, choose from your library, or create one in the editor.

  5. Choose the format under Publish as, such as a post, reel or story.

Adjust it per channel

Each account has its own tab with that channel's fields, such as the title and visibility on YouTube or the location on Instagram. Change the text or media on a tab to override the shared draft for that account.

Formats and media a channel does not accept are flagged before you can publish.

Publish or schedule

  1. To publish later, turn on Schedule this post and pick a date and time in the future.

  2. Click Publish or Schedule. To keep working, click Save Draft.

Without the publish permission, click Send to review. Someone who can approve posts then decides.

To change a scheduled post, edit it and click Reschedule or Publish Now.

Plan in the Planner

The Planner has four tabs:

  • Calendar: a month or week view of what is scheduled. Drag a scheduled post to a new date to move it.

  • Drafts: posts not yet scheduled.

  • Workflow: items grouped by status or type, filtered by who owns them.

  • Archive: archived items.

You cannot drag a post that has already been handed over for publishing.

Fix a post that failed

Open the post and go to the tab of the channel that failed. It shows where the post stands and the reason it failed. Click Retry once the problem is solved.

Temporary errors are retried for you, up to 5 attempts, with growing waits between them. If a platform's limit is reached, the post waits and goes out after the limit resets.

Limits and good to know

  • Instagram stories and Facebook stories have no caption, so put any text in the image.

  • Your plan sets how many posts you can publish each month.

For each channel's caption length and media rules, see Channel limits and formats.

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