Analytics, tracking and consent

Who can use this: Roles that can manage sites.

See how visitors use your site, connect your marketing tags, and ask visitors for cookie consent.

Read site analytics

Open your site in the Site Builder and choose the Analytics tab. Pick a range of 7, 14, 30 or 90 days.

• Overview: page views, unique visitors, sessions, conversions, tracked clicks, form submits, average engagement and bounce rate.

• Traffic, Engagement and Conversions: detail for each.

• Pages: which pages perform.

• Locales & variants: results per language and page variant.

• Events: the tracked events.

Add tracking tags

1. Open the site's Settings, then Tracking.

2. Enter your Meta Pixel ID, Google Tag (gtag) ID, Google Tag Manager Container ID or Google Conversion Label.

3. Save and publish your site.

IDs set here override the organization-level ad settings for this site.

Set up consent

1. Open the site's Settings, then Analytics.

2. Under Site Analytics and Consent, choose what you need:

   • Enable site analytics runtime: collects site analytics.

   • Require consent before tracking: tags wait for the visitor's choice.

   • Show consent banner when this site tracks visitors: adds the banner to every page without its own, but only on sites with site analytics, a Meta Pixel, a Google tag or Tag Manager. A site with no tracking shows no banner.

3. Under Cookie categories, turn categories on or off and edit their names and descriptions.

The categories are Strictly necessary (always on), Preferences, Analytics and Marketing. Names can be up to 80 characters and descriptions up to 300. Optional categories always start unticked.

Restyle the banner

To change how the banner looks, place a Consent Manager block on a page or in the site layout. The block's look is yours to edit. The categories and their text still come from the settings above.

How consent controls tracking

On a page with a banner and Require consent before tracking on:

• Google Analytics and Google Ads signals follow the visitor's Analytics and Marketing choices.

• The Meta Pixel follows the visitor's Marketing choice.

• Google Tag Manager loads only after the visitor accepts Analytics or Marketing.

• Site analytics events are stored only when the visitor accepts Analytics.

Any link to #cookie-settings reopens the cookie choices, so you can offer it in your footer. No visitor or session id is stored before consent, and both are removed when consent is withdrawn.

Related

• SEO

• Publish, versions and redirects

• Run ads