Social analytics
See how your connected social accounts perform: followers, reach, engagement, best posts and per-channel numbers.
Updated November 9, 2026
Who can use this: Roles with an analytics permission. Custom and scheduled reports are on Grow, Scale and Enterprise plans.
Compare your channels over a date range and see which posts worked. Open Analytics in the main navigation. The Social group has Overview and Posts. Use the filters at the top to set the date range, platforms and accounts.
Read the overview
What changed: a short written read of this period against the one before.
The headline numbers: Followers, Follower change, Seen, Reach, Engagements and Engagement rate.
Two charts: followers over time, and seen and engagement per day.
By channel: your channels side by side. Click a channel to open its own page.
Best posts: the top posts in the period.
A channel's page shows the same numbers for that channel only, and a Where these numbers come from card lists what the platform gives and what Praisma calculates.
Review your posts
Open Posts to see every published post in the period. Filter by All posts, Made in Praisma or Imported, and click a column to sort. Click a post to see its numbers and its growth since publishing.
What the numbers mean
Seen: what a channel counts as being seen. It uses impressions when the channel gives them, otherwise views, otherwise reach.
Reach: unique people reached.
Views and Impressions: the platform's own counts.
Engagements: the platform's own total when it gives one. Otherwise, likes, comments, shares and saves added together.
Engagement rate: engagements divided by Seen, or divided by followers when Seen is not available.
Follower change: how the follower count moved during the period.
Average watch time: watch time divided by views.
Numbers from different platforms are not always measured the same way, so compare a channel with itself over time first.
How often numbers update
When you connect an account, its posts from the last 90 days are imported.
Posts under 48 hours old update every 3 hours.
Posts up to 7 days old update every 12 hours.
Posts up to 30 days old update daily.
Posts up to 90 days old update weekly.
Posts up to 12 months old update every 30 days.
After 12 months a post stops updating. Account numbers update once a day.
Reports
Under Reporting & Exports you can build a Custom Report, set up Scheduled Reports and view Benchmarks.
Troubleshooting
No numbers at all: connect an account first. See Connect your social channels. Posts and statistics arrive within minutes.
"Some numbers could not be updated": an account could not be read. Check that it is connected.
Related
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