A/B page variants
Run two versions of a page on the same address, split visitors by weight, and keep each visitor on one version.
Updated November 10, 2026
Who can use this: People who can edit the site and publish pages.
A variant is another version of a page on the same address. Visitors are shared between the versions by weight, and each visitor keeps seeing the same one.
Create a variant
Create a new page or duplicate the page you want to test.
Set its Variant key, name, weight and status. Use the same address as the original page.
Change what you want to test, then publish both versions.
A split needs two published variants on the same address.
Split your traffic
Open Site Settings, then Languages, then Variants (A/B). Choose how visitors are assigned:
Manual: visitors get the default variant unless a variant is forced.
Automatic split by weight: each visitor is assigned a variant by weight.
Off: no variant routing.
Weight runs from 1 to 1000 and starts at 100. A variant with weight 200 gets twice the visitors of one with weight 100. A paused variant gets no visitors.
Keep visitors on one version
A visitor stays on their variant for the sticky time you set, from 5 to 43,200 minutes. The default is 20,160 minutes, which is 14 days. The choice is kept in the sb_variant cookie.
Check a variant yourself
Add ?variant=a to the address, with your own variant key, to see that version.
You can also set a Variant override on a domain to always serve one variant on it.
Related
Questions about building on PraismaHub? We're happy to help.
Contact us
