Run an AI campaign
Create a campaign, research your market, approve the plan, generate the work and track what goes out.
Updated November 9, 2026
Who can use this: Roles with campaign access.
A campaign takes you from a brief to scheduled work across your channels. The AI planner, Frontier, drafts the strategy and the work. You approve it at each step.
Create a campaign
Open Campaigns and click New Campaign.
Essentials: enter the name, start and end dates, goal, description, offer and key message. The goals are Awareness, Traffic, Leads, Sales and Engagement.
Sources & Accounts: pick the ad accounts, social accounts, blog or CMS types, and email lists the campaign can use.
Governance: write the brief that guides all AI generation, choose a brand, and set the default approval for all channels.
Review: check your choices and click Create campaign & plan with Frontier.
The default approval options are:
Review before publish: every item waits for a person in its own module.
Auto approve, schedule manually: work is approved for you, and you choose when it publishes.
Full autopilot: approved work publishes at its planned time with no further review.
Warning: With Full autopilot, work goes out to your real channels without a further check. Use it only when you trust the plan.
Research your market
Open Research in the campaign. Click Research on each section: Competitors, Audience and Positioning. Add the competitors you already know. Positioning needs the other two first.
Click Approve brief when it is ready. The brief is shared by every campaign and governs planning until you approve a newer one. Research again starts a new draft from it.
Approve the plan
Open Plan and click Plan with Frontier to build the master strategy.
Review it. Use Edit plan to change it yourself or Refine with Frontier to ask for changes.
Click Approve master plan.
Click Plan next week to build a week of deliverables.
Review the week and click Approve week.
Generate the work
Open Execution. Select items and click Generate, or use Generate all pending. Each item then shows its live state in the module that owns it, and you can edit it there.
Track what goes out
Open Publishing:
Planner: a calendar of what is scheduled or live, colored by source.
Needs approval: items waiting on someone.
All content: everything the campaign produced.
The Content group lists the work by type: Ads, Social Posts, Blog / CMS and Email. Budget, Analytics, Optimization and Settings are under Management.
Limits and good to know
Planning works in whole weeks. If you set an end date, it must be at least 7 days after the start.
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