Set up your brand
Set your logos, colors, fonts and voice once, publish them, and use them across sites, designs, campaigns and AI.
Updated November 9, 2026
A brand holds your logos, colors, fonts, identity, audience and voice in one place. Websites, the Praisma Editor, campaigns and the AI tools all read from it, so you change these things once instead of in every module.
Create a brand
Click Brand in the sidebar.
Click New brand, enter a name and click Create.
Work through the sections in the left rail. Changes save automatically.
On Overview, click Set as default if this is your main brand. The default brand is used wherever you do not pick one.
On wide screens the Brand Agent panel sits to the right of the editor. Use Interview & build to build the brand through questions, Fill the gaps to complete what is missing, or Audit consistency for its three highest-impact fixes. It saves only after you confirm.
What each section holds
Logos: every logo version, each with a role (primary, secondary, horizontal, stacked, mark, wordmark, mono light, mono dark), where it may be used and when to use it. Keep a mark and mono versions: generated posts and dark headers need them.
Colors: seven brand roles, seven surfaces generated from them, and custom swatches.
Typography: a family, weight, size, line height, tracking and case for each of six roles: Heading, Subheading, Body, Caption, Quote and Accent. You can also upload your own font files.
Photos, Graphics and Icons: approved images for this brand, chosen from your Assets library.
Charts: a series palette, grid color and reference images for data visuals.
Identity: what the business does, tagline, value proposition, positioning, mission, boilerplate, values, key messages and proof points. Proof points are the only claims AI states as fact.
Audience: who you sell to, primary markets, languages, interests, pain points and who the brand is not for. Markets and languages feed campaign targeting and keyword regions.
Voice: tone, reading level, personality, preferred words, banned words, dos and don'ts, and real copy examples. Examples matter most, so paste real sentences.
Style: corner radius, shadow, button shape, visual personality, motion direction, density and imagery style.
Preview: a specimen page showing the brand applied.
Set your colors
Open Colors and set the seven Brand roles: Primary, Secondary, Accent, Background, Surface, Text and Muted.
Under Surfaces, review the seven color sets generated from those roles: Page, Section, Section Alt, Section Contrast, Accent, Container and Card. Each has six colors: background, text, muted, border, button background and button text.
To change one color, open a surface and edit it. It is marked yours. Use the restore icon to go back to the generated color.
Add Custom swatches for extra colors such as tints or campaign colors.
Surfaces only accept solid colors, because they also feed posters and emails.
Publish colors and fonts
Colors and fonts are drafts until you publish them. Until then, websites, designs and campaigns keep using the published brand. Everything else (logos, identity, audience, voice, style) is live as soon as it saves.
Make your changes in Colors or Typography.
Click Publish in the bar at the top of the section. In other sections, click Unpublished changes · Publish in the header.
Check What changes and Who it reaches in the dialog, then click Publish. One publish takes colors and fonts live together.
Discard throws away the draft. History lists your last 10 published versions. Restoring one puts it back in the draft, so nothing changes live until you publish again.
Link a website
Open the site's settings and go to Brand Identity.
Under Brand Kit, choose the brand and click Link this brand.
You can also link when you create a site: choose Use Brand Kit in the theme step.
While a site is linked, its palette, its seven fixed schemes and its font families come from the brand and are read-only in the Site Builder. A note links you to the place to change them. The site keeps these as its own:
any extra schemes you add;
type sizes, weights, line height, spacing and case;
shape: corner radius, shadow and border width.
Linking copies the brand's type sizes, shape and logo once. To copy them again later, click Re-apply sizes, shape & logo. Unlink keeps the current colors and fonts as the site's own, and they become editable again.
Where your brand is used
Linked websites use the colors as their palette and seven fixed schemes, and the heading and body font families (plus subheading and caption families when they differ). When you publish, live pages re-render in about a minute.
The site icon of a linked website comes from the brand's mark, or its primary logo, unless you set your own icon in the site's settings. A new logo needs no publish.
Code Builder apps on a linked site get the brand colors and fonts as CSS variables on their next build.
The Praisma Editor offers the default brand's colors in every color field and its fonts under Follows brand in the font picker. Picking one ties the layer to the brand, and tied layers update when you open the design, as one undo step. When you create a design from a template, its logo, colors, fonts and name fill from the brand you choose.
Social designs made by the composer's assistant follow the default brand unless you name another.
Campaigns each speak as one brand: identity, voice and audience shape the writing, and colors and fonts shape the visuals and emails. Unpublished changes are not used.
AI agents and connectors, in the app and in Claude or ChatGPT, read the published brand when they write or design for you.
Exported images, videos and published posts are finished files, so they never change afterwards. Invoices and order emails use your organization's logo, not a brand's.
Limits and good to know
What it does needs 20 to 600 characters and Value proposition 15 to 400.
Values, Key messages and Proof points take up to 12 items each.
Up to 60 custom swatches and 24 chart colors.
Primary markets and Languages take up to 30 each.
Every member of the organization can edit its brands.
Your plan sets how many brands you can have. The plan comparison under Settings → Billing shows the number.
Deleting a brand cannot be undone. Linked sites keep the colors and fonts they last received.
Troubleshooting
The header says "Not saved". A field failed validation, often a description that is too short. The message above the form names the field. Fix it and the brand saves.
A website still shows the old colors. Check that the brand shows no unpublished changes. If it does, publish them. Published changes take about a minute to reach live pages.
You cannot edit a site's colors or fonts. The site is linked. Edit the brand and publish, or unlink the site.
A campaign says to fill the brand identity first. Campaigns need either a brand identity and audience or a campaign brief. Complete Identity and Audience, or add a brief to the campaign.
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