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Set up your brand kit

Add your logo, colours and fonts once and every site, design and campaign uses them.

Updated November 8, 2026

Your brand kit is the one place for your logo, colours, fonts, shapes and tone of voice. The site builder, Praisma Studio, campaigns and every AI assistant read from it.

What to add

Logo: upload your own, or generate draft logos with AI.

Colours and fonts: edits are saved as a draft until you publish them, so you can try things safely.

Personality: how you talk, words you always or never use.

What happens when you publish

Sites linked to your brand update their colours and fonts, and new posts, reels and campaign content use your brand from the start. Your site's favicon is also generated from your brand logo if you have not set a site icon.

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